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Most parts of northern Europe, especially Sweden, due to high latitudes, winter is long and cold, common sense is very difficult and the "most livable" in the title hung side.However, the harsh environment does not repel the Swedish and other Nordic designers yearning for a better life, to overcome obstacles and constraints the environment, access to a broader, more far-reaching vision, designers like to use large areas of glass curtain wall and large exchange Natural blend; the taste of the sun to freezing, the designer uses pale bright colors, simple shapes and bright as the household goods of the design language ... ... In other words, it is designed for the Nordic people to create a "healthy lifestyle" .
And the East, and North America to design pay attention to majestic, atmospheric, heavy, luxury is different from the Nordic interior design and furniture and other household items collected most of the bright colors, shapes are mostly lightweight, practical oriented. Represented by the IKEA Swede raised a resounding slogan: "the necessities to make even more beautiful!" "Choose better tools, you can change the style of life!" This sentence led to promote the formation of modern Swedish design.Demand from the public life due to start, then better "serve the people" in one fell swoop popular Scandinavian design eventually the world, "Swedish style" has become "modern, fashion, health, economic way of life" subtext.Looking at China's furniture industry can be found in the present, many products are designed by the Swedish style. The most obvious early as the mid-nineties, the song led by the United States some of the furniture manufacturers, simply brought in from northern Europe or directly commissioned by the Nordic designers design some products, a brand name which quickly paved road. No exaggeration to say that it is these Chinese businesses to borrow Scandinavian design, so most of the people first taste of Scandinavian design, but also to the Nordic popular in China have an opportunity at home. And since the late nineties, the Swedish IKEA has chosen eight in Shanghai and other Chinese cities, offering shopping malls, from Scandinavian furniture has started five thousand in the ancient Oriental civilization, civilization to take root.In our China, for example, although we have thousands of years of cultural accumulation, although our ancestors left behind furniture, Ming furniture design in the history of the world has become a classic, but life just is not enough classics and culture. In contrast, the Scandinavian design philosophy is "people oriented" and "functionalism." They too consider the style and form of that, resulting in waste of materials and space design, is an irresponsible design, so the design must be strict compliance with market research, cost estimation, safety considerations, durability testing, and finally also for consumers like.We all know that, when the leadership of the Communist Party Chairman Mao has been able to establish a new China, the magic is to follow one of the people, as Chairman Mao said the words: serve the people wholeheartedly. Yes, serving the people is the secret to win the public. The Scandinavian Design has been able to popularity worldwide, I think that also rely on "the people" secret. Although they did not mention the slogan, but "for the public to create a better life" and "stand with good design and the general public," not exactly "the people" a replica of expertise it? !Some people may say, the public, ie non-high-end and personality. In fact, the Nordic design has never advertised luxury and waste, they want is simple, practical and inexpensive. A way, beautifully designed home furnishings are a few people who can afford to prepare. IKEA of Sweden in particular, the Nordic design, selecting a decision to stand with the public road. Production of expensive, fine furniture is not difficult. As long as lot of money and expensive fees customers pay for it. However, the production of low prices, beautiful, durable furniture is not easy. This requires a different approach, namely to find simple solutions, cost savings from various considerations, while creative. It is everywhere to consider the public's consumption level and living needs, the Nordic finally won the favor of people around the world to become the world center of contemporary home design.The secret of Scandinavian design became popular, that is, "Serve the People!" We should also consider how Chinese designers can better "serve the people" again!9, I'm going to set foot on the "Nordic Design Journey", and some design companies will be more in depth about Scandinavian design information, interested friends must pay attention to shout!
And the East, and North America to design pay attention to majestic, atmospheric, heavy, luxury is different from the Nordic interior design and furniture and other household items collected most of the bright colors, shapes are mostly lightweight, practical oriented. Represented by the IKEA Swede raised a resounding slogan: "the necessities to make even more beautiful!" "Choose better tools, you can change the style of life!" This sentence led to promote the formation of modern Swedish design.Demand from the public life due to start, then better "serve the people" in one fell swoop popular Scandinavian design eventually the world, "Swedish style" has become "modern, fashion, health, economic way of life" subtext.Looking at China's furniture industry can be found in the present, many products are designed by the Swedish style. The most obvious early as the mid-nineties, the song led by the United States some of the furniture manufacturers, simply brought in from northern Europe or directly commissioned by the Nordic designers design some products, a brand name which quickly paved road. No exaggeration to say that it is these Chinese businesses to borrow Scandinavian design, so most of the people first taste of Scandinavian design, but also to the Nordic popular in China have an opportunity at home. And since the late nineties, the Swedish IKEA has chosen eight in Shanghai and other Chinese cities, offering shopping malls, from Scandinavian furniture has started five thousand in the ancient Oriental civilization, civilization to take root.In our China, for example, although we have thousands of years of cultural accumulation, although our ancestors left behind furniture, Ming furniture design in the history of the world has become a classic, but life just is not enough classics and culture. In contrast, the Scandinavian design philosophy is "people oriented" and "functionalism." They too consider the style and form of that, resulting in waste of materials and space design, is an irresponsible design, so the design must be strict compliance with market research, cost estimation, safety considerations, durability testing, and finally also for consumers like.We all know that, when the leadership of the Communist Party Chairman Mao has been able to establish a new China, the magic is to follow one of the people, as Chairman Mao said the words: serve the people wholeheartedly. Yes, serving the people is the secret to win the public. The Scandinavian Design has been able to popularity worldwide, I think that also rely on "the people" secret. Although they did not mention the slogan, but "for the public to create a better life" and "stand with good design and the general public," not exactly "the people" a replica of expertise it? !Some people may say, the public, ie non-high-end and personality. In fact, the Nordic design has never advertised luxury and waste, they want is simple, practical and inexpensive. A way, beautifully designed home furnishings are a few people who can afford to prepare. IKEA of Sweden in particular, the Nordic design, selecting a decision to stand with the public road. Production of expensive, fine furniture is not difficult. As long as lot of money and expensive fees customers pay for it. However, the production of low prices, beautiful, durable furniture is not easy. This requires a different approach, namely to find simple solutions, cost savings from various considerations, while creative. It is everywhere to consider the public's consumption level and living needs, the Nordic finally won the favor of people around the world to become the world center of contemporary home design.The secret of Scandinavian design became popular, that is, "Serve the People!" We should also consider how Chinese designers can better "serve the people" again!9, I'm going to set foot on the "Nordic Design Journey", and some design companies will be more in depth about Scandinavian design information, interested friends must pay attention to shout!
IKEA's cabinet design is extremely detail oriented! You see if we can only put some may cause harm to the child on the lower drawer stuff, you can install such a drawer safety gear, although adults have more time to open the drawer of a small program button solution, but let a child efforts to secure supplies almost could not open the drawer hit, this little trick also is nothing. Pay attention to every detail, the final success of the IKEA home world of the legendary empire! This two photos I shot some time ago to go to Beijing IKEA, Scandinavian design also considered the tip of the iceberg diagram it!
Scandinavian design is usually like a lot of use of wood, set of IKEA cabinets are also followed this style. Warm and reserved, dignified but not boring, is another Scandinavian design faces. I remember seeing an article on the Swedes say that they like ordinary people, people like this and today's showing off in front of people compared to the situation is much different from ah. Because of this article, more like that there is no strict class, the small country of the wealth gap. Wantonly into the market when the Chinese economy, the other hand, we used to say that the capitalist countries of Europe have high welfare, high security social system, but seemed to give us some kind of enlightenment. It appears that the capitalist society pay attention to "the people", right? !
译者；谷歌翻译 作者；冯克军
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