博文
Terminal operators prefer Star
Application of 3G era is king, no matter how good the application if it can not be achieved at the terminal, then expand the 3G market will become empty words.Therefore, since the 3G operations in China since the terminal operators has been the focus of input link. In this process, in order to better develop the market, operators will always strive to introduce star terminal, hoping to end star of the "popular" and "fans" to open the market.
Earlier, China Telecom launched the BlackBerry Storm 9530, China Unicom, the introduction of iPhone, China Mobile to promote Ophone, have varying degrees of shock caused the market to achieve a certain desired effect, which makes the three operators more firmly make every effort to chase the "Star terminal."
Recently, the Canadian BlackBerry maker RIM, was held yesterday in Shanghai Mobile Internet Summit. During the summit, RIM said Li Tong, general manager of China market, RIM headquarters has been the focus of the Chinese market as the development of the market, the company will and China Telecom, China Mobile close cooperation.
October 11, news that Apple plans to introduce CDMA standard iPhone4 to the version, and two from the United States and China CDMA network operators - Verizon Corporation and China Telecom expected to use, and will go on sale in early 2011. This is undoubtedly an explosive message, if that is true, then, CDMA version of iPhone4 enter the Chinese market, China's 3G market structure will cause a huge shock.
In addition, hot sales in the United States iPad also caused a strong interest in domestic operators, China Telecom, China Mobile and China Unicom have both expressed the introduction of this "revolutionary product" will - iPad or to provoke domestic operations operators compete for the "Star Terminal" boom.No doubt, with the further development of 3G, operators of the star will only continue to increase the enthusiasm of the terminal.The introduction of Star Terminal "sword" refers to high-end market
High-end market is the main battlefield of the three major operators, but also can create a lot of revenue for operators and the heart. Therefore, from the BlackBerry to the iPhone, then Ophone, operator terminal is so beloved stars, is to expand the use of these stars to high-end market.
May this year, China Telecom launched the BlackBerry, which integrates phone, personal information manager, file manager, media player, browser and calculator, but also add a large number of applications, allows business people to move the way of seamless access pressed for time type information. BlackBerry back-end platform because of its superiority in the business applications of foreign enterprises and business users has remained relatively high viscosity, while the user is the viscosity of mobile phone operators to give their own star of the duties. Therefore, China Telecom's BlackBerry directed at government and enterprise customers.
June, China Unicom following the iPhone, has introduced the Samsung "amplifier" to war-end business market. Focus on business phone and multimedia features, emphasizing the quality, grade, dual-network dual standby and business functions, market positioning in the 35-50 years of age, partial male senior management professional to have a certain culture of people and private owners.In the communications market, the expansion of high-end market not only a source of income to the operator, and a wind vane in the high-end market is often the role of a business if the product can be large-scale application in the market, then other markets will follow moving. Therefore, the terminal operators to invest in the star why so many rules and laws of the market is the key.With star terminal operators to expand the only way the market is weak
In the Chinese mobile market, China Mobile accounted for the majority of market share, the other two are at a disadvantage, especially China Telecom, as a late entrant to the mobile market, in order to make a difference in the 3G market, expand the user base, play to end the star power star is undoubtedly an effective way.
From a consumer point of view, the star of the domestic terminal operators from abroad, most of the introduction, the massive application of powerful, lightweight portable, stylish and so fun, without the introduction of these terminals have many before, "fan", such as iPhone will cause consumers to easily night queuing up to buy their every action will cause the industry's attention. Therefore, the terminal operators to introduce Star to play its multiplier effect, expanding the market for a multiplier effect.
From the operator point of view, a study from iSuppli, iPhone user's data services revenue contribution is 10 times that of ordinary smart phone. In the three major operators in the latest operational data, China Unicom's ARPU value of 3G users reached 134 yuan living in the first place. Undoubtedly, China Unicom version of the iPhone made a contribution.
China's 3G market competition has just kicked off, the next star debut does not matter who will be the end, it is important what kind of 3G users can get experience, this is a key.
（译者；谷歌翻译）（作者；铜土豆）
没有评论:
发表评论