"Online supermarket" is formerly known?...（“网上超市”是否有戏？）

Amazon's Bezos opened when the former do market research, software and books are the most suitable for online sales of goods; Today, Taobao is the largest-selling apparel products. With the popularity of e-commerce, more and more goods are on a network to sell, including those previously dreamed possible, such as diamond jewelry. In general, the fast moving consumer goods is considered to be inherent in the traditional areas of supermarket sales, online retail is little involved. But now the Grocery Gateway from abroad to the domestic Hou Mate (www.houmart.com), are trying to break the inertia of people's views on this.
  In the fast moving consumer goods B2C enterprises can open the gap in the market, from traditional supermarkets that have a share of it? My opinion, the online supermarket for consumers and suppliers to bring significant benefits to both sides, can be widely recognized. Hou Mate and other online stores are promising.
  First of all, online supermarkets have the ability to provide consumers with more perfect than the traditional supermarket user experience. Increasingly rapid pace of social life, people are less free time, I hope to have fast and comfortable shopping environment.Currently the major cities, especially Beijing, Shanghai and other cities of the traditional supermarket is overcrowding gives the impression, first of all to find parking spaces, buying goods all over the crowd, go check out all the way but also ranked team. This makes the traditional supermarket daunting.
  The Houma Te and other online stores selling the advantages of the network performance of the remote out of consumers homes, home shopping via the Internet easily, just need to wait for the goods delivered to their doorsteps. If, as Hou Mate as to accelerate the speed of delivery of goods, so that office workers during the day, after you've finished selecting products, you can get home from work to their ordered products. This is not only not go to the supermarket for consumers the kind of "worries", but also saves a lot of time. It's like the consumer a huge supermarket in leisure to shop, just like a "private supermarket."
  The payment, distribution areas in more detail in the online supermarket shopping allows consumers to experience better. Hou Mate in Beijing provided a 10 kg of goods within the free delivery service, eliminating the consumers shopping in the supermarket carrying heavy shopping bags after suffering back home. And cash on delivery is provided in the mobile POS machine credit card services to enable consumers to pay more convenient and secure.
  Online supermarket can also provide consumers more affordable goods. Online supermarket can break through the traditional limitations of the supermarket and limited coverage area, one building for the wider geographical, commodity more so than traditional online supermarket supermarket operating costs much lower, and thus have the ability to do the sales price of goods more low, so that consumers are more affordable.
  In addition, consumers search online supermarket shopping, buy goods more convenient, not as in traditional supermarkets to buy products such as "needle in the haystack" as difficult.
  Second, the majority of suppliers, the development of the Internet as beneficial to the supermarket. Control of the supermarket giant Carrefour and other sales channels, so many vendors were forced to accept in order to enter the supermarket slotting allowance, bar expenses, holiday expenses, fees, numerous displays, "exploitation", overwhelmed, unsustainable. Hou Mate and other online supermarket development and is able to check a large extent the traditional supermarket Carrefour stores by vendors welcome.
  Admittedly, a period of time acceptable to consumers online to buy fast moving consumer goods is not large scale. But in time, I have reason to believe more and more people will be recognized Hou Mate and other online stores, homes to buy fast moving consumer goods....


（作者；张樊）
（本文转载自新浪博客；http://blog.sina.com.cn/s/blog_5549dd9d0100n6jg.html?tj=1）