Message: "Forbes" announced its selection of the world's top 50 most valuable brand, Apple topped the list with 57.4 billion U.S. dollars, Microsoft, Coca-Cola with the second, third, the brand value of 56.6 billion U.S. dollars respectively, and 554 billion. Basic are the top dozen American, Asian brands from Japan's Toyota, Sony, Nintendo and South Korea's Samsung and other finalists, not a single Chinese brand 上榜. ...
This information was expected. Could not be said the top 50, and is listed before the 100 most valuable brands, I am afraid it is difficult to see the shadow of Chinese brands. Obvious, we are already very few well-known brand with high-value international brand is very little. Today almost anywhere in the world, no country can see that Chinese-made goods can not be an exaggeration to say, "Made in China" everywhere. Some countries even in Europe and the United States department store, buy something made in China is not the same (general merchandise) are very difficult. But a closer look, these Chinese-made goods are imported for processing in the number of foreign brand goods, and how much is the real China's independent brand commodity?
The answer is self-evident, really put on the table are not many Chinese own brand, even if exports are a large number of Chinese brands, its commercial value can not be compared with foreign similar products. Brand is not hard, only one way out - none other low-cost sales, and the price down to an unbelievable low, such as a hundreds of dollars in foreign sales of shirts, our factory is only two or three cents of pure profit, or RMB ! Even more embarrassing is the result of low-cost direct result of commodity sales last reduced to a state of cheap goods. Not have their own brand, can only be processed goods of others, Also a copy. Such a "cottage Edition" is adopted. Speaking of "cottage" there are no corresponding English translation. A joke that the school English class, a student asked the teacher "cottage" is how to translate.Said the teacher thought: "Made in China". Joke, but the "cottage" and "Made in China" the same people laughing together reflect a reality: China is a pun on "create" big country, but not "create" power.
Is participating in a related recent "creative economy" (Creative Economy) of the studies. What is the creative economy? The so-called "creative economy" is relative to the traditional "manufacturing economy" (Manufacturing Economy), the short is based on "innovation" of economic development. It means "the idea into money" (Chang ideas into money)."Manufacturing" and "create", there are essentially different from the one word, it is also a world of difference between the value achieved. How to achieve from the "manufacturing" to "create" the transformation is placed in front of China's economic challenges.
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