博文
From the strategy, Huang overall goal is to ensure family control, but around this goal, we must ensure that equity is not diluted, which the board can have its own people.In equity, the Huang family holdings through the secondary market to ensure the holding, In addition, Huang and the United States through the purchase of additional shares to the country, asked to participate in a possible additional issues, if not additional, simply cancel the issuance. In the capital, on the one hand, Huang realized through the sale of assets to capital, also financed by mortgage securities. Therefore, to ensure equity on this point, Huang family can be said to do from a strategic and tactical are good.However, little Unfortunately, in the final point in time, no longer able to Huang holdings of 2%, missing the EGM can be toppled in Chen's weight.
Arrange on the board, the Huang family, do not very successful, the struggle began, Wong played two cards, one is the national card, a license is against Chen. First card is anti-Bain, II anti-Chen said license, which can build together Bain Chen attempts to take away the publicity point of national enterprises. But in the late Huang Bain family selection and negotiations, the first card becomes misfiring, while the second card, Huang Guangyu, also hit the family is not very pretty. The attack on Chen, Huang mainly viability at him the accusation, including the performance of the first half of 2010, Suning behind the next five years development plan can not increase the competitiveness of country the United States, it will increase capital costs. But these cards are not lethal, but was Chen finally digested and absorbed into his strategic plan, Chen said later, his strategy for the future fully consistent with the major shareholders, that way, so this involves tactical things.
Canvassing in specific stages, Huang family forty-six vain to find some investment brokers to help, including a mysterious woman tycoon Ma Ping, a mysterious middleman, Wufu capital Yin Jincheng, Samsung Securities Zhang Zhongliang and Indonesia coal bosses and so on, these people first limited capacity to launch the second bad faith, not only not help, but also a disservice, especially Ma Ping, Huang Xiuhong fell out after she started looking around for the media broke the news, and speak ill of Huang family, said Huang bad faith, not intermediary fees to pay her, she is a horse Ping Huang and Bain brokered negotiations. This Dingba play down, so Huang family very uncomfortable, at least tarnished image. Second, the mysterious middleman, in Huang and Chen, Bain triangular walk, because the benefits could not agree on the final, but turned around to help Chen. And Chen it? JP Morgan hired a top investment bank that the middleman.
The Huang also revealed during the negotiation process where a lot of immaturity, the above is a weak capital brokers, the other also includes the skills to negotiate on price and their ways are quite passive and not flexible, and yellow Glory in the time than simply the relationship between heaven and earth. Chen Huang failed to grasp the main weakness of the attack on Chen to stay on in the saliva of the accused, for possible support for Chen's inadequate institutional investors, timing is not sufficient reason to also prepared to convince insufficient, and finally overcome this by Chen did not say Chen was also said to be major shareholders and management program for developing similar programs. Institutional investors has not changed to support Chen's idea, but strong support for Chen. In addition, Chen Huang is a die-hard supporters of the lobbying, successfully luring the other party to join his camp.
Chen at any time disclose some of the latest trends, but always Zou Xiaochun Huang to come forward to back, apparently less than the influence of Zou Xiaochun Chen, but Huang did not focus on recommendations to the public and investors Zou Xiaochun, but by the media to promote passive. And sometimes, as the main character, Wong family in the incident who did not come out to the public speech, azalea, Huang Xiuhong, Huang Yanhong, Zhang Zhiming all mysterious figure. The terms are not burst Chen, Huang Xiuhong or cuckoo quietly secret talks with the people, the feeling just is not enough light, and not appear likely to cooperate with the Huang family who "defected", but also increase the outside world and Huang cooperation distrust. Chen has repeatedly stressed that professional managers, modern corporate governance, to the outside world a very standard, and transparent image, and Wong, low-key, mysterious style is in sharp contrast, the yellow house on the outside have been wary of opaque, which is more added to concerns about the outside world, in fact, yellow house at this time all the major figures should be met with the outside world, increase transparency and affinity of the family, use the "widows and orphans" image to further win the sympathy of the outside world, which can increase the rate of the Huang family support .
Conversely Chen, he is an image of the Mainland before the public in Hong Kong is another image; in this period is an image, at another time and a change of image; in front of the investors is an image of the Another investor is an image in front of us.According to Huang Chen at any time to adjust to changes, so he is always flexible to change themselves, constantly caught in the gap between the handle Huang.
The choice of partners, Huang choice is not known, capacity smaller companies, so they took public relations companies, the States United States requested the Brunswick Corporation, the Huang family are invited Intelligence planning, When comparing the two, who more energy, it is clear that the yellow house with the above please the unknown financial consultants can not please the JP Morgan Chase and Chen ratio, and later the United States, please state the ISS, GLASS lewis Company more increased the image of the country the United States norms.
Lastly, the Huang family in social resources did not expect so powerful, whether it is in contact with the Huang family partner, or their own initiative to find a partner, as well as hire companies, are giving a yellow house not very strong feeling, but in the time of Huang Guangyu, Huang how social resources are huge, and now Huang Xiuhong and other members of the family network of resources is not enough to the operations of the United States such a great platform.
本文来自新浪博客；http://blog.sina.com.cn/s/blog_632d232f0100me42.html?tj=1
译者；谷歌翻译
作者；尹锋
大好的形势下，黄光裕家族没有能够取得完胜，让他们感到难受，不过，事实既然已经造成，只有等待日后翻身。不过，黄家这一次为什么会被陈晓等人翻盘呢？从战略、战术两个方面考虑，黄光裕家族做的都没有陈晓方面好。
黄家本次在谈判过程中也暴露出许多不成熟的地方，以上资本掮客是一个薄弱的方面，其他还包括与人谈判的技巧、对价和方式等方面都相当的被动和不灵活，与黄光裕在时相比，简直是天与地的关系。黄家没有能够抓住陈晓的主要弱点，对陈晓的攻击都停留在口水的指责上，对于可能支持陈晓的机构投资者争取力度不够，时间安排的不充分，说服的理由也准备的不充分，最后被陈晓一一化解不说，还被陈晓说成是大股东准备的方案与管理层制订的方案相似。机构投资者不但没有改变支持陈晓的想法，反而坚定的支持陈晓。另外，陈晓则对黄光裕的铁杆支持者展开游说，成功策反对方加入自己的阵营。
陈晓随时都会向外界披露一些最新的动向，但是黄家总是以邹晓春出面来回复，显然邹晓春的影响力不及陈晓，但是黄家并没有向公众和投资者着力推荐邹晓春，而是靠媒体被动的进行推广。而且有的时候，作为主要人物，黄氏家族在整个事件中竟然完全没有人站出来对公众讲话，杜鹃、黄秀虹、黄燕虹、张志铭全部都是神秘人物。而陈晓方面又不是爆出，黄秀虹或杜鹃悄悄的与人进行秘密谈判，给人的感觉不够正当光明，而不是出现的与黄家可能要合作的人“反水”，更增加外界对与黄家合作的不信任感。陈晓方面一再强调职业经理人，现代公司治理，给外界一种很规范、透明的形象，与黄家低调、神秘的风格形成强烈的对比，本来外界就对黄家不透明抱有戒心，这更增添了外界的担心，其实，黄家这个时候应该将全部主要人物都与外界见面，增加家族透明度和亲和力，用“孤儿寡母”的形象进一步博得外界的同情，这样可以增加黄家的支持率。
反过来看陈晓，他在内地公众面前是一个形象，在香港又是另外一个形象；在这个时期是一个形象，在另一个时期又换了一个形象；在这个投资者面前是一个形象，在另外一个投资者面前又是一个形象。陈晓随时都根据黄家的变化做出调整，所以他总是灵活的改变自己，不断的在缝隙间抓住黄家的把柄。
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