博文
I advised a friend of a hasty marriage divorce. She told me calm, if the original reckless marriage was a mistake. Well, now is the same mistake again rushing into a divorce. This friend was, or divorced, we agreed that her behavior is rational.
The story is the Internet search giant Google to happen, but Google chose hastily, "divorce."
Harm than
Apple iphone mobile phone as eager to suppress the impact of earth-shaking industry, Google to take quick success of the rough-type open strategy. Harm than good strategy for a time yielded results. Market research firm Nielsen recently released data show that through Verizon Wireless, AT & T and Sprint Nextel distribution of the three operators, the Google Android mobile phone market in the United States has sold more than iPhone. Another market research firm iSuppli even believe that the worldwide number of mobile phone use the Android operating system in 2012, more than Apple's iPhone.
Behind the surface of prosperity, is the Android ecosystem mess, Google is opening up for his extensive strategy pay.
Google phone users attitude of curiosity from the beginning, then hesitation, into strong criticism. "Most of Android mobile apps are junk, mess," a mobile phone enthusiasts quickly go over the iphone's camp: "The same vegetable zombie war game, iphone mobile phones and Google's experience is simply immeasurably"
Confusion or chaos. All in all the chaos, a reflection of Google have lost control of the Android ecosystem. The root of all this, my assessment is open strategy was too loose, causing loss of control. Confusion in the performance of the ecosystem in the user mobile phone, that is, the application of chaos and rough dry.
Same mistakes again
To this end, Google has begun to take countermeasures. Recently, domestic manufacturers began to close, said the new Android3.0 application API (application programming interface), unified Android interface. This means, Google will give up its initial open strategy, management began to be closed.
At first glance, Google realized their mistake. Since it is open due to excessive errors, then the tightening of open standards is a natural logic, flawless. But I think Google is still rush to tighten the open strategy is a mistake. Analogy. If the over-hasty marriage an open policy, then hastily closed is hasty divorce. Determine the reasons for such a simple Google Android open out into the day, Android does not belong to Google. Google does not recognize this, I thought Android is his own.
Google partners on the response of closed policy judgments to strengthen my conclusions. The Economic Observer reported that domestic production of the first Android platform-based mobile phone design company creative Yang communications, has been forced to sell. Young people are given creative communications for the sale because, "willing to serve as cannon fodder because of a reluctance to choose to give up."
According to the present Android3.0 a unified interface, the idea of the future mobile phone market will see there is no product differentiation. This business is almost inevitably means that the price war. Meager profit margins, leading to poor living environment of partners. So a large number of exit is almost inevitable.
In addition to the interests of partners to find new space, Google will face an open denunciation of the spiritual camp, which is Google's challenge will be even greater. If Google's interests for their own use of open competition and won reputation. So, Google can not kick the opening kick, he is now also need to pay for this kind of reputation.
If you only own the net, Google will be faced with overwhelming moral condemnation. Google, hope you ready, think twice.
The story is the Internet search giant Google to happen, but Google chose hastily, "divorce."
Harm than
Apple iphone mobile phone as eager to suppress the impact of earth-shaking industry, Google to take quick success of the rough-type open strategy. Harm than good strategy for a time yielded results. Market research firm Nielsen recently released data show that through Verizon Wireless, AT & T and Sprint Nextel distribution of the three operators, the Google Android mobile phone market in the United States has sold more than iPhone. Another market research firm iSuppli even believe that the worldwide number of mobile phone use the Android operating system in 2012, more than Apple's iPhone.
Behind the surface of prosperity, is the Android ecosystem mess, Google is opening up for his extensive strategy pay.
Google phone users attitude of curiosity from the beginning, then hesitation, into strong criticism. "Most of Android mobile apps are junk, mess," a mobile phone enthusiasts quickly go over the iphone's camp: "The same vegetable zombie war game, iphone mobile phones and Google's experience is simply immeasurably"
Confusion or chaos. All in all the chaos, a reflection of Google have lost control of the Android ecosystem. The root of all this, my assessment is open strategy was too loose, causing loss of control. Confusion in the performance of the ecosystem in the user mobile phone, that is, the application of chaos and rough dry.
Same mistakes again
To this end, Google has begun to take countermeasures. Recently, domestic manufacturers began to close, said the new Android3.0 application API (application programming interface), unified Android interface. This means, Google will give up its initial open strategy, management began to be closed.
At first glance, Google realized their mistake. Since it is open due to excessive errors, then the tightening of open standards is a natural logic, flawless. But I think Google is still rush to tighten the open strategy is a mistake. Analogy. If the over-hasty marriage an open policy, then hastily closed is hasty divorce. Determine the reasons for such a simple Google Android open out into the day, Android does not belong to Google. Google does not recognize this, I thought Android is his own.
Google partners on the response of closed policy judgments to strengthen my conclusions. The Economic Observer reported that domestic production of the first Android platform-based mobile phone design company creative Yang communications, has been forced to sell. Young people are given creative communications for the sale because, "willing to serve as cannon fodder because of a reluctance to choose to give up."
According to the present Android3.0 a unified interface, the idea of the future mobile phone market will see there is no product differentiation. This business is almost inevitably means that the price war. Meager profit margins, leading to poor living environment of partners. So a large number of exit is almost inevitable.
In addition to the interests of partners to find new space, Google will face an open denunciation of the spiritual camp, which is Google's challenge will be even greater. If Google's interests for their own use of open competition and won reputation. So, Google can not kick the opening kick, he is now also need to pay for this kind of reputation.
If you only own the net, Google will be faced with overwhelming moral condemnation. Google, hope you ready, think twice.
中文原文版；
我劝一个草率结婚的朋友离婚。她平静的告诉我，如果说当初鲁莽结婚是个错误。那么，现在草率离婚是一错再错。这位朋友后来还是离婚了，大家一致认为她的行为很理性。
同样的故事正在互联网搜索巨头谷歌身上发生，但是谷歌选择了草率“离婚”。
饮鸩止渴
由于急于抑制苹果iphone手机翻天覆地的产业冲击，谷歌采取急功近利的粗糙型开放策略。饮鸩止渴的策略一时取得了成果。市场研究公司尼尔森最近公布的数据显示，在通过Verizon Wireless、AT&T和Sprint Nextel三大运营商经销后，谷歌Android手机在美国市场上的销售量已经超过iPhone。另一家市场研究公司iSuppli甚至认为，全球范围内使用Android操作系统的手机数量将在 2012年超过苹果iPhone。
表面繁华的背后，是Android生态系统的一团糟，谷歌正在为自己的粗放型开放策略买单。
用户对谷歌手机的态度从开始的好奇、后来的犹豫，变成强烈的批评。“大多Android手机程序都是垃圾，乱七八糟的”，一位手机发烧友迅速投奔了iphone的阵营：“同样的植物人大战僵尸游戏，在谷歌手机和iphone手机上的体验简直没法比”
混乱，还是混乱。一切一切的乱象，折射出谷歌已经失去对Android生态系统的控制。这一切的根源，我的判断是开放策略初期过于宽松，导致失去控制权。混乱的生态系统表现在用户手机上，就是应用程序的混乱和粗燥。
一错再错
为此，谷歌开始采取对策。最近，有国内厂商称新的Android3.0开始关闭应用程序的API(应用程序编程接口)，统一Android界面。这意味着，谷歌将放弃其初始开放策略，开始封闭管理。
粗看之下，谷歌认识到自己的错误。既然是过度开放导致的错误，那么收紧开放尺度是很自然的逻辑，无懈可击。但我认为，谷歌仓促收紧开放策略仍然是个错误。打个比喻。如果过度开放的政策是草率结婚，那么草率的封闭就是草率离婚。这么判断的原因很简单，谷歌把Android开放出去的那一天，Android已经不属于谷歌。谷歌没有认识到这一点，还以为Android只是自己的。
合作伙伴对谷歌封闭政策的反应加强了我的判断结论。经济观察报报道，国内第一家生产基于Android平台手机的设计公司创杨通信，近日已经被迫出售。创杨通信负责人给出的出售理由是，“因为不愿意甘当炮灰而选择放弃。”
按照目前Android3.0将统一界面的想法，未来的手机市场将出现毫无差异化的产品。这对于企业来说，几乎意味着不可避免的价格战。利润空间的微薄，导致合作伙伴生存环境恶劣。于是大量退出几乎是一种必然。
除了为合作伙伴找到新的利益空间，谷歌还将面临开放阵营精神层面的声讨，这对谷歌的挑战会更大。如果说谷歌为了自己竞争的私利利用了开放，赢得了名声。那么，谷歌不能一脚把开放踢开，他现在还需要为这种名声买单。
如果只顾自己收网，谷歌会被面临铺天盖地的道德谴责。谷歌，希望你准备好了，三思而行。
作者；宋保强
没有评论:
发表评论