High fight video sites in China copyright settlement revenue dilemma...

The first video, music television, Cool 6, video, Web site listing the wind blowing fiercely, but the market does not change the video site profitable embarrassed, and tried to high "monopoly" rights to control the market's revenue model, so that the video site survival risk increased sharply. Recently, the curve of cool NASDAQ listed media reported at 6 June 30, 2010 second quarter, reported a second quarter net loss widened to 11.8 million U.S. dollars, while net loss last quarter, 10.4 million U.S. dollars, a year earlier 10.9 million U.S. dollars. In the second quarter from continuing operations (video website advertising) revenue was 240 million, the operating net loss of 14.7 million U.S. dollars, the chain expanded 60.4%. It is noteworthy that 6 of the second quarter, Cool cash and cash equivalents held 12.87 million U.S. dollars, compared to the first quarter of 52.64 million U.S. dollars in cash, spent almost 3 / 4. According to their published financial statements, the first quarter compared to 630 million purchase of the second quarter of Cool 6 on copyright and video resources into the rapid rise to 14.6 million U.S. dollars. At the same time, the industry estimates that the video for the World Cup broadcast rights, for a total cost of about 500 million U.S. dollars. 6 CEO Lishan You Cool in the earnings release conference call, said: "and the excellent cool, potatoes and other competitors, we have a lot of exclusive content. We have also the top two domestic film and television production companies for film and television works all the exclusive buyout . "industry began to worry that the cash flow remaining 12.87 million U.S. dollars, cool 6 will be how to maintain the huge expenditure in the future. In this regard, some analysts believe that such acts of copyright fight high prices have become a common problem with video Web site now. If an Internet company to develop positioning strategies for the high-priced monopoly rights, contrary to their own development situation, contrary to the principles of the market price lever control, contrary to the law of sustainable development the industry, basically characterized as a strategic failure. In addition, the cash holdings of the huge consumption Copyright building strategy will be to face great challenges and variables video website in order to maintain the premium pushed up Long Duan copyright copyright in a way that will face the dilemma of survival and development, woeful. On the other hand, after spending huge amounts of video sites is relatively profitable way of a single, currently still rely on ad revenue, but this support is that the video site traffic rank, industry, media status determined by the value and marketing value. With the globalization of the development of video applications, video marketing has become the fastest rising hot current marketing applications, many advertisers are video advertising and integrated marketing investment as the exploration of new marketing, which is cool with the video concept to attract 6 Shanda acquired a key factor listed. During the World Cup, apart from fight traffic, video websites claim to rely on substantial advertising revenue made money. Cool 6 previously said: "Japan views (PV) peak reached 399 million," "World Cup more than 50 advertisers running ads." If this reckoning, the combined second-quarter earnings release its liquidity was 240 million, a PV too cheap, and even if all its second-quarter advertising revenue as the World Cup, in fact, earn from advertisers who to no more than 5 million, to pay and return cost is not high, low-cost "PV" for video website operators miserable. (Source: China Hi-tech Industry Herald)
本文来自新浪博客；http://blog.sina.com.cn/s/blog_53a5a31d0100kvz7.html?tj=1
译者；谷歌翻译        作者；于国富律师